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Project Information

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Project overview

SmashHub is a modern e-commerce platform tailored specifically for sports enthusiasts. It was developed to provide a high-performance shopping experience for users interested in premium badminton equipment, fitness gear, accessories, and wellness products. The focus was on creating an online store that is visually appealing, ultra-responsive, and packed with functionalities that make product discovery and checkout seamless.

The design leaned on clean UI principles with bold product visuals and interactive sections to encourage user engagement. We also incorporated live chat, real-time offers, and category-based product filtering. Every element — from the homepage to checkout — was optimized for speed and conversion.

 

SmashHub had no digital presence and needed an entire brand-new e-commerce system from scratch. They required product pages that supported large images, high-res galleries, and stock management — all without compromising loading speed or responsiveness. The biggest hurdle was building a seamless UX that converted casual visitors into buyers.

  • ⚙️ Custom WooCommerce setup with tailored categories and filters

  • 🛒 One-click checkout with address autofill and error-free payment system

  • 🧭 Optimized mobile navigation with sticky add-to-cart button

  • 🎥 Product zoom, multiple image swatches, and hover animations

  • 🔍 Live search powered by AJAX with predictive keyword suggestions

    • 🚀 300+ orders generated within 6 weeks of launch

    • 💬 5-star user reviews on shopping experience and delivery flow

    • 📈 Bounce rate dropped by 48% compared to previous landing page

    • 🕐 Average time spent on site increased by 1.7 minutes